About

My name is Liam Snir.

I was born in Jerusalem in 1993, and I currently live in Rio de Janeiro, Brazil — the fifth country where I have lived, worked, and done business so far.

My story is about movement.

For me, movement is not a way to reach a fixed destination, even when destinations exist along the way. It is the way life and I engage and unfold.

I do not experience myself as a final version, an identity, or a final conclusion. I am the source of my choices and actions and hold responsibility for why, what, and how I respond, learn, unlearn, fine-tune, and move throughout life.

Reality is a major part of the environment I live within — larger than me, not owned by me, not fully understood and grasped by me, and not required to follow my will — yet it is also the part where life happens in creative, responsive, surprising, and many other ways.

I create and place things in reality, and reality responds. Reality also creates, offers, withholds, and places things before me — sometimes for me to choose, and sometimes simply for me to observe, acknowledge, meet, or engage.

I am an autodidact.

I have developed this ability continuously throughout my life, with my curiosity and passion for exploring serving as its fuel, and with life serving as the playground where it’s being practiced in the form of action.

And life, being what it is, continually presents me with opportunities, possibilities, and reasons to do so, while allowing me to do it in my own way.

As I continue learning, I explore myself, people, cultures, business, science, art, philosophy, law, religions and spirituality, languages, and the ways they all relate to and feed each other.

Some things came from not knowing — and some things remain unknown to me to this day.

I find the point where fields meet fascinating: where finance becomes behavior, where law becomes risk, where management becomes psychology, where language becomes power, and where ideas become outcomes.

I do not perceive any of these fields as superior or as absolute truth. I see them instead as different observations, tools, and parts of a larger environment I cannot fully perceive or understand: life.

With that being said, I hardly ever appreciated learning for the sake of learning, performative intention theaters, sterile laboratories for theory, or hollow wording. I always preferred and prioritized clear, purposeful action in reality — one that creates outcomes, feedback, downfalls, and progress that allow further movement with what is relevant, if and when it’s still relevant.

Since I am not easily impressed by terminology, status, or complexity, I refrain from calling such an approach “deep”. I care about whether something works, whether it is coherent, and whether it can stand when it encounters reality.

Ideas should be exposed to life and to people, and evolve with people and within life and people. If ideas only survive when they are defended, explained away, or kept away from reality, I find it hard to see them as useful. At other times, they require fine-tuning, auditing, changing, or leaving them behind.

I do not claim to fully understand myself, others, or life. At the same time, I do not ignore what is clearly present, even when it is uncomfortable.

Presence, for me, is the act of being and meeting without assuming that a meeting needs to become something different from what it is: a story, a role, a pattern, a lesson, or a conclusion. At times, encounters don’t even require words.

One of its clearest expressions is knowing when to act, when to wait, and when to let something show itself without forcing it into shape. It is the ability to let something or someone be, without holding it for it to matter, and without needing to leave or act just because something has not revealed itself or been clear to me.

Some things require action. Some require time. Some require both or none. I try to remain present enough to know the difference. Ironically enough, this sometimes leads to stepping away and leaving things to life.

This also shapes how I relate to reality. Since I believe in engaging with life while recognizing that I cannot fully understand it, let alone possess, define, or control it, what I do try is to remain responsible for what is actually mine.

For me, this means honesty, coherence, clarity, respect, value, boundaries, and the ability to distinguish between what belongs to me and what exists — and may at times influence me — without belonging to me or being created by me.

That distinction is not theoretical for me. It matters because it shapes how I act. I try to behave in a way that is coherent with what is mine, respectful of and towards what is not, while remaining loyal to the differences, responsibilities, abilities, and roles I recognize.

This approach guides the way I engage with environments, patterns, behavior, decisions, and consequences, without becoming attached to the ideas or conclusions that emerge from them.

Professionally, I have held executive roles including Vice President, CEO, and Director across international corporations in both private and public sectors, working across four languages, five continents, and fifteen countries.

I have built, expanded, and founded companies throughout my life. My work has almost never been about knowing more. It has been about doing more and developing judgment: the ability to understand what matters, what holds, what should be transferred, passed on, or delegated, when to stop, and what shouldn’t or can’t be done.

Much of my work has involved people under pressure or in high-paced environments: founders, executives, teams, candidates, clients, and institutions trying to make decisions inside imperfect systems.

I have led complex and delicate situations between humans and systems, involving different disciplines and requiring different abilities — where people, money, power, structures, thoughts, feelings, differences, failure, and success constantly intersect.

I am drawn to where they meet — not as abstractions, but as lived experience.

I also meet life with simple joy.

I encounter it through travel, family, conversations, movement, training, acrobatics, food, sunlight, the sea, music, dancing alone in the street, having a beer or a coffee with a complete stranger without us sharing any common language, attending a concert by a local artist I have never heard of before, or even watching football at times without really understanding football.

Not everything needs to become serious in order to matter. Some things matter because they are alive, simple, immediate, and shared.

I am a simple person.
I can hold complexity when reality requires it, but I do not make complexity sacred.

I will always prioritize honesty over truth, choice over decision, coherence over correctness, precision over perfection, presence over ego, faith above hope and expectation, and participation over control.

I find these more faithful to what I am: a human being who observes and participates in a life larger than himself.